Women in Domaining (Part 2)
Welcome to part 2 of our 5 part series, "Women in Domaining." Today we will profile ladies that work at two of the most popular registrars in the industry.
First up is Bari Meyerson/Enom, from her days at Moniker, Bari has been known for her excellent customer service and attention to detail.
My “domain career” began in October 2006 when I accepted a position as a Sr. Account Executive for Moniker; a top 10 domain name registrar. With a sales background in online payment processing, I quickly became fascinated with the intricacies of domain names. Guided by my mentors Monte Cahn and Victor Pitts, I became intrigued in all things associated with the domain industry.
Before becoming part of the inner circle of domainer’s, I viewed a domain as simply a word and nothing more. What I quickly learned was that these letters that begin with WWW were part of a very powerful and lucrative market of buying, selling, domain monetization and website development.
Two weeks into my job at Moniker, I attended my first TRAFFIC conference, where Moniker was conducting a live domain name auction. I was stunned by what I had seen. Millions of dollars exchanged for domain names! It was incredible! Over the next 5 years, I learned as much as I could. Although I no longer work for Moniker, what I learned is invaluable.
In May 2012, I joined Demand Media as part of their Business Development team where I’m responsible for growing/managing Enom’s existing domainer client base as well as targeting domain investors. In addition, I’m focused on identifying strategic opportunities around domain parking, premium names, and value-added services. So far, it’s been yet another incredible chapter – with lots to learn!
To answer your question: "Do I feel that domaining is an equal opportunity industry for men and women alike?"
I do feel that domaining IS an equal opportunity industry for men and women. When I attended my first DomainFest Global conference in January 2007, I was impressed by the number of women that attended. I had conversations, meetings and closed many deals with women! I quickly realized that the “domain game” wasn’t only for men. In September of that year, I (personally) purchased my first domain name.
Next up the Name.com Trio, Caroline Temple, Ashley Forker and Melissa Dafni are all integral parts to a registrar that has a very unique culture. Name.com (an advertiser) navigates the domain industry in its own unique way, from its own reality show "The Dot" to TrenD which gives insight into pop culture with a domaining spin in a series of daily videos. Let's hear from the ladies and get their insight. (We did not ask them what it was like to work with comedic legend Jared Ewy).
Ashley Forker - I work full time as an industry professional for Name.com leading the charge for a lot of our marketing efforts. I've been around for a couple of years now so it's safe to say i dig the industry. We have a heavily skewed male customer base so at times it can be difficult for me to step out of my shoes to get the message right in terms of how it resonates among an (international) male crowd but that's one of the only obstacles I have to overcome as a female and it can be a pretty fun challenge.
I think domaining is very much an equal opportunity industry for both men and women. Like many other tech fields, women do have to work a tad harder to be taken seriously and are often assumed at domain conferences to be merely a plus 1, or I have heard of some cases thought to be "Booth Babes". The industry is male dominated and so there is a propensity to assume that women aren't there for business. But, that is rapidly changing. I see more and more women coming into the industry every year and they're making their mark. I know plenty of women who have solid domain portfolios and the negotiation skills needed to move them. One of the best things about the domain industry is regardless of how old (or young) you are, where you're from, or what sex you are, if you're willing to put forth the effort, you can do well.