Guide to EMD Algorithm Update
SearchEngineJournal.com publised a guide on how to handle your exact match domain websites that may have been affected by the latest Google update.
There has been a lot of talk about EMD's on forums and some have left comments on domain blogs. This piece is worth reading and kind of cuts through a lot of the hyperbole on both sides. There have been some commenters on blog posts saying this was going to hurt domain values across the board, where others felt this would only affect spammers and splogs.
From the article:
What is Google’s EMD Algorithmic Update?
And how does it work? According to Matt Cutts through his tweet on September 12, EMD is set to “reduce low-quality ‘exact-match’ domains in search results.”
It’s still early, but it seems that it’s not intended to wipe the search results entirely clean of sites with spammy domain names. Rather, it’s intended to keep the search results in check for anything that could ruin the user experience.
Furthermore, Danny Sullivan of SearchEngineLand wrote that Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter, as well as catch what Google what might have missed during the last update.
It’s clear that Google wants its search results to be natural and free of manipulation. What used to be one of the industry’s most powerful ranking tactics is now something that could jeopardize a website’s chances for search visibility.
The article goes on to talk about some sites that were affected by the change to the algorithm.
The article goes in to how to bounce back from the EMD change.
How can I recover or ensure my EMD website doesn’t get hit by the new EMD algorithm?
Here’s a step-by-step process for safeguarding (or recovering) your EMD domain:
Step 1: Remove or augment all content on your EMD website that could be considered to be low quality. Ask yourself whether the content is written for search engines or provides genuine value for your readers. Be honest.