Kenny Bavoso is a domainer and entrepreneur based out of Washington.
Kenny wrote a good article about domains and start ups, since Kenny is not any of the feeds I thought many might not have read it.
Here is an excerpt:
Starting a business…guess I need to buy a domain name…
Start-ups often create their businesses on domains they will ultimately need to change, as they seek to acquire the matching dot-com or the correct phonetic spelling of the brand they have created.
I believe far too many start-ups bypass this key step early on in their development process. A good domain can be one of the key assets early in the organization, which will also take that business all the way to the finish line. Good domains are also one of the last things standing when businesses fail.
Having to buy the name you probably should have owned day one is a lack of vision, especially once a company receives early stage funding and has resources to secure the appropriate domain assets. Often when I speak to people looking to start a new venture, they tell me, I can’t afford the name I really want, so I made up this name, but it’s sort of weird to spell. Or I just got the domain I wanted, but I had to get it in an off extension. Even, I got tricky and saved money by creating my brand using the domain extension itself. I believe often, Start-ups should be saying “we can’t afford not too”, rather then “we can’t afford it”.