The Bits section of the New York Times covered Google getting ready to overtake Facebook in display advertising.
Google is set to overtake Facebook in earning money from display
ads, making it the leader in all three types of digital advertising —
search, mobile and display.
That is the prediction of eMarketer, a
research firm that many in the tech industry rely on for its ad revenue
forecasts. Earlier this year, it said that Facebook would maintain the
lead, but this month cut its forecast for Facebook’s revenue from
display ads, which are ads with images or video.
Google is the
latest company to shake up the industry in recent years. Yahoo was
dominant in display advertising until last year, when Facebook overtook
both Google and Yahoo.
Google will collect 15.4 percent of display
ad dollars this year, or $2.31 billion, up 38.5 percent from last year,
according to eMarketer. Facebook will earn 14.4 percent, or $2.16
billion, up 24.4 percent. Yahoo will earn 9.3 percent of display ad
dollars, Microsoft 4.5 percent and AOL 4.3 percent, eMarketer said.
Prestige Marketing put together this illustrated look at the future of display ads.
Invesp has put out a report that details the breakdown of ad stats by search,platforms and other categories. No surprise that Google led the way by a big margin in search. The projections out to 2014 show Google gaining share to 79.8 % vs 74.4 % in 2011. Microsoft is projected to increase to 8.7 % from 7 % in 2011.
I was surpised at the projected growth for social ad spend as the number projected in 2016 is $9.8 billion up from just $3.8 billion in 2011. The money spent here is trickier to calculate from a ROI standpoint. Currently some in the space want to say don't worry about that, but business must always worry about that.
Anthony Ha at TechCrunch did a post on a report from Criteo that analyzed who is clicking ads. Specifically online display ads.
Ha wrote:"What kind of person clicks on ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers."
Criteo is disputing what it calls the “myths” about people who click on ads, as embodied by a 2008 comScore whitepaper called “How Online Advertising Works: Whither The Click?” Criteo argues that clickers are actually much more valuable than most folks in the industry think.
Econsultancy reported that online sales for this holiday season are approaching $25 billion.
Taken from the article:
Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed.
We quickly learned that the strong start sparked by Thanksgiving Day sales didn't apear to have a negative impact on Black Friday, and a strong Black Friday didn't stop consumers from spending on Cyber Monday.
But how are things going now?
According to comScore, shoppers are still going strong. In fact, as of yesterday, there have been six individual days on which U.S. consumers racked up over a billion dollars in online sales. The total haul for the entire season thus far: just under $25bn.
And comScore doesn't think we've seen the last of the spending. All told, the four days with the heaviest online spending in U.S. history have occurred this year, and it's predicting that today's Green Monday sales could be a big one.
Laurie Sullivan from MediaPost reported on Google launching pay per call for adwords.
Taken from the article :
Advertisers that see phone calls as a valuable source for leads will now have an option to bid for phone calls alongside clicks when targeting paid-search ads to searchers across computers and tablets. Google plans to roll out the feature in the United States and United Kingdom during the next few weeks.
The bid for phone calls will directly factor into the ranking of ads that return with search results. Higher-ranked ads are more likely to be seen and read by searchers, and can generate more phone calls and clicks. Today, only maximum cost-per-click bids are calculated in Ad Rank, which determines the ad's position.
Stipple launched an ad platform that turns still images into ecommerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher Web sites to reveal brand name, pricing and links to save or make purchases.
Stipple CEO Rey Flemings refers to the platform as AdWords for images. "The tool lets consumers discover the brand's name and buy the product through the photo," he said. "If you can start an AdWords campaign, you can start a campaign in Stipple. It's a performance-based platform. Brands only pay when highly targeted consumers come to the store."
Some photographs generate 25 million page views in 30 days. If consumers can't determine the brand name or where to buy it, marketers won't sell many more items, Flemings said.