We hear everyday how more and more people are finding their way to the Internet to do some of their shopping. Well if you run an ecommerce website you really should read the article econsultancy put out today on shoppers and their needs.
It seems a lot of shoppers need help and if they don't get it you are losing a sale. 83 % of shoppers stated they needed help when purchasing online.
Online shoppers expect to receive assistance within five
minutes, otherwise will either head elsewhere or abandon a purchase
This stat comes from LivePerson's Connecting with Consumers report,
which is based on a survey of more than 5,700 online consumers from the
UK, USA, Australia, France, Germany and Italy.
The article touches on the following topics:
why customers abandon their purchase
how customers want to be helped
what makes a great online experience
the most effective ways to keep customers happy
If you run an ecommerce site this article is worth your time to make sure you are not losing business to a customer in need of help.
Invesp put together this guide to creating better ecommerce pages in 21 steps. The average rate of sales conversions stands at just over 2 %, any improvement that can be made is certainly welcome to everyone running an ecommerce site.
Nations Position put together this piece on Black Friday vs Cyber Monday.
Did you know that Cyber Monday sales in 2011 accounted for $1.25
Billion in one day alone, while Thanksgiving and Black Friday combined
to generate $1.3 Billion? And Cyber Monday sales were up 33% last year
from the previous year.
All told, 106.9 Million users visited online retail sites during Cyber Monday last year, and even more will do it in 2012.
Today, nearly one-third of the total Internet population shops online. That is the good news for those who own prime retail and generic product domains. On the flipside there is a lot of competition. Along with all the competition is Google changing their algorithm and having sites move up and down on the first page.
Baynote.com put together an infographic that details some of the needs and behavior on the online shopper. I think its good info that you can use to tweak your ecommerce sites, hopefully there are some tips you can use to generate more sales on all your ecommerce websites.
Volusion powers over 40,000 online stores and is a leader in ecommerce solutions. They put together an infographic that should help those interested in SEO for their ecommerce sites.
To help you race ahead of the competition, we’ve created this
infographic to serve as your SEO training guide. From on-page
optimization to content creation and algorithm updates, you’ll learn
tips to help your ecommerce site excel in an SEO track meet.
Once you have your website built you want to make sure that you increase conversions on your ecommerce site. Creating product pages can be tricky and cumbersome. You want to provide the best visual experience while at the same time getting your product message across.
Econsultancy put together a post of 10 essential features for creating great product pages. The 10 features may not all be needed or plausible for every site. You will need to test them and see how they improve metrics on your website. The article does give a nice breakdown of each feature and can be used as a guide for those especially new to the business of developing ecommerce websites.
The article in my opinion is a must read for anyone "stuck" in their development process or frustrated by a lack of stickiness to their site.
The article looks at features such as user reviews and product videos, it provides actual case studies and what is working for some retailers including QuikSilver and Comet.
RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $43.2 billion for the quarter, up 15 percent versus year ago. This represents the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth.
ComScore goes on to say that its not time to celebrate as these numbers may dip as the economy faces challenges and if consumer confidence does not improve.
Taking a look at the trends over the last few years:
Retail E-Commerce (Non-Travel) Growth Rates Excludes Auctions, Autos and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.