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How Pinterest Drives Ecommerce Sales

By: RH

Social Media continues to be a hot area. Facebook will start trading priced at $38 a share on Friday, while the day before the big IPO another social media darling got a big bump in its valuation.

Pinterest raised $100 million at a $1.5 billion valuation, the round was led by the largest ecommerce company in Japan, Rakuten.

Betabeat.com did a nice piece on the skepticism around this valuation. It also has some insight from the CEO of Rakuten and how he sees Pinterest as a revenue generating entity.

Read that story here.

Pinterest is driving online sales for other companies and below is an illustrated look at just how that is going.

Courtesy of Shopify

Copyblogger: "Is Pinterest Traffic Worthless ?"

By: RH

Tony Clark from Copyblogger, wrote a piece about Pinterest and the value of its traffic that is well worth the read. He discusses what is going on with the new hot kid on the block in Social Media.  Even if you have no interest in Pinterest, Clark goes on to give an excellent case study into using whatever traffic you may be getting.

He explains how to track, analyze, and correlate the data so that you can use it more effectively for things like sales conversion.

Read the Copyblogger article on Pinterest traffic here.

Very Pinteresting a look at the user demographics of Pinterest

By: RH

Mashable did an illustrated look at the user demographics of Pinterest.

Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here’s what you need to know about Pinterest user demographics.

Courtesy of Mashable