By: Raymond Hackney
Search Engine Watch put together a nice look at the continued increase in paid search. Drawing from a number of sources the article is well worth a read.
From the article:
Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo show growth in various degrees, though all report that marketers continue to increase their investments in paid search.
RKG: Smartphones Generated Less Than 14% of Search Ad Clicks
RKG reports an overall increase in paid search spend of 21 percent year over year (YoY), slightly down from the Q2 spike in growth this year. Click volume improved 13 percent across all engines and across their client base, RKG saw nearly twice the increase in average cost-per-click (CPC).
Bing Ads continues to outpace Google, according to RKG, with 39 percent YoY growth. This is despite Google's 18 percent YoY increase in search spend. Non-branded click volume from Bing Ads reached 145 percent in Q3, up 45 percent from the same period last year. By contrast, CPC rose 3 percent.
Read the full article here