By: Raymond Hackney
Kenshoo is out with their Global Search Advertising Trends Report and it showed search advertisers spent 15% more globally year-over-year in Q1 with click volume rising by 21% and click-through-rate increasing by 62%
A couple highlights from the report:
Global click-through-rate (CTR) and click volume spike
Q1 2013 global CTR reached 1.68% compared to 1.04% in Q1 2012, a dramatic 62% increase year-over-year (YoY) while Q1 2013 click volume increased 21% YoY. Meanwhile, impression volume declined 26% compared to Q1 2012.
Global average paid search cost-per-click (CPC) reaches five-quarter low
After reaching a peak value of $0.46 in Q3 2012, global CPC levels continued to decline in Q1, reaching a five-quarter low of $0.39. This average CPC falls just below the Q1 2012 value of $0.41. In the U.S. and U.K., average CPC values declined to $0.38 and $0.44 respectively, while continental Europe CPC remained flat at $0.36.
Of interest to domainers should be the part about lower CPC levels. If these average cpc numbers are trending down it could mean lower parking clicks across the board.