so valuable, how does a true business owner that offers a
legitimate business and has a vast number of customers
supposed to compete and gain the traffic deserved over
those that specialize in creating traffic ?
Matt talks about not having a site that sucks and even because you are a legitimate business does not mean your site is not bad.
Matt goes into other ways to promote your business in the video and talks about the difference between the real world and the online world.
Webmasters have to be more creative daily to find more and more visitors. I was reading the report Experian did and when you look at the numbers the big boys do cast a wide net.
From the report:
Five Websites captured 20 percent of all search activity in Q4 2012,
while the top 500 captured nearly 50 percent. Expansion to the top 1,000
Websites reached nearly 75 percent, highlighting the challenges for
marketers to reach potential customers through search, even for those
with a large Web presence.
Top five Websites to capture search clicks
Q4 2012 – share of search clicks
Source: Experian Marketing Services’ Hitwise
Finding ways to leverage social media, along with laser like focus when it comes to search campaigns is needed on a daily and monthly basis to bring about gains in traffic and find customers.
Experian released their study of the Top 1,000 search terms and Facebook topped the list again. This was the fourth straight year that Facebook was the top search term.
Facebook number 1 search term for 2012
Experian Marketing Services
analyzed the top 1,000 search terms from Hitwise data for 2012 , and
Facebook was the top-searched term overall in the US. This is the fourth
year that the social networking Website has been the top search term
overall, accounting for 4.13 percent of all searches, a 33 percent
increase from 2011. Four variations of the term “facebook” were among
the top 10 terms and accounted for 5.62 percent of US searches overall, a
27 percent increase from 2011.
Among the top 10 terms, the top two terms stayed the same with
facebook the top search term and “youtube” ranked at number two. The
search term “craigslist” moved up from the fourth spot in 2011 to the
third spot in 2012. “Facebook login” was the fourth most-searched term
in 2012, followed by “facebook.com” and “yahoo.” The search term
“amazon” moved into the top 10 terms for the first time. Analysis of the
search terms revealed that social networking–related terms dominated
the results, accounting for 6.03 percent of the top 50 searches. This is
an increase of 44 percent compared with 2011.
Of particular interest to domainers was the fact that Experian found that people continued to use the search engines to go to their favorite sites. Its very interesting that someone searches for Facebook on Google and then clicks the search result to log in to Facebook.
“Navigational searches continue to dominate the top search results as
users continue to visit their favorite sites via search engines instead
of directly entering a web address into their browsers URL bar,” said
Bill Tancer, general manager of global research for Experian Marketing
Services. “Single-word searches grew 16 percent in 2012 as a result of
continued reliance on search engine’s suggested results. Other top 2012
searches reflected the ongoing infatuation with celebrities online.”
Domainers and developers tend to fall in love and then sometimes fall out of love with geo local domains. Some have said their websites were affected by the Google EMD update and others have stayed strong in the search engines.
Shoppers are increasingly turning to the web, according to comScore's
5th Annual Local Search Usage Study. While this may not be a
revolutionary finding in 2012, the study did make a surprising
discovery: shoppers, especially those equipped with mobile devices, are
actually utilizing local search and not merely purchasing online. That's
right; shoppers are seeking to buy in-store, locally. This means it is
vital for small retailers to appear in local search. Find out just how
important this is to consumers and businesses.
Search Engine Journal did an interview with a gentleman who used to work for the Google Webspam team that is run by Matt Cutts.
The interview gives a pretty good look into what Google considers spam, how to fix your site if its been demoted by Google, and what things to avoid.
The question and answer most interesting to me from the article was:
7. What are some of the biggest misconceptions or myths
you’ve seen about “bad links” and link profile penalties in the SEO
I think I could write a book about this topic! SEO is an unprotected
title and anyone can call him or herself one. The result of this is that
there are almost as many opinions as there are SEOs. Some of the
biggest misconceptions that I have seen out there include; “directories
are altogether bad” or “anything that is below a certain PR is
considered spammy by Google”, I see a lot of people panicking and
cutting off the head to cure the headache due to lack of knowledge. The
most dangerous one of all I would consider to be the opinion that if an
automated link building scheme is expensive, it must be good. Google has
made it very clear that it wants links to be a sign of a real reason to
link, an AUTHENTIC vote of confidence if you will. Anything that is
paid for, is not considered quality by Google and participating in it
puts your site at risk!
Danny Sullivan wrote: It looks as if Google is testing a move away from showing the
traditional 10 listings to only displaying seven, and it also appears
that it’s even easier than ever for one site to dominates all those
The game keeps changing and you need to keep up. Annexcore put out a piece on local search factors that is worth looking at. Its also worth reading the blog post they wrote which details some of the points made in the infographic.