By: RH
Desk.com put together this infographic taking a look at the "Social Help Desk"
It is one of the better looks at the world of Social Media. With 1 out of every 5 minutes being spent on a social network, more webmasters might want to think if they want to employ a social "help desk" to help meet their customers needs.
By: RH
The ability to access the Internet and use social media means more to some young professionals than you would think. Even in the current tough job market there are some who would give up some salary for access to social media. In fact, over 25% of people polled, said that a companies existing social media usage policy would impact their decision to take a job with that company or not.
KairayMedia put together this infographic and some of the numbers are very interesting. 1in 3 college students viewed the Internet as important as Air,Water,Food and Shelter.
By: RH
Social Media Stats and Facts 2012
PrDaily crunched the data and Go Globe provided the infographic. Some of the stats are really incredible like 350 million people with a Facebook addiction.
What will these numbers look like down the road when more of the world is online ?
By: RH
Jay Baer is a social media consultant who defines himself as:
Since 1994, I've worked with more than 700 companies on digital and social strategy, including 29 of the FORTUNE 500. We are social and content accelerators here at C&C, helping organizations tie social to real business. We'll take your program from good to great.
Jay wrote an article that showed just where the lines differ between the world of social media and domaining.
Jay goes back to 1994 and was friends with the guy who sold Beer.com to Molson. In his article today Jay does not see a name like Beer.com as being that important.
Jay wonders how often anyone sees domains anymore. He goes on about URL shorteners, Facebook and Twitter.
You can read his full artilce here and thanks to CateTV for the tip on the article.
By: RH
Some domainers and domain companies use Twitter effectively and some don't care much for Twitter. Registrars like Namecheap with over 100,000 followers use Twitter effectively and give back to the industry and their non domainer clients by running contests that give away free or discounted domains.
Name.com (an advertiser) also does a good job communicating with their clients and offering discounts and the latest news on their promo codes. Name.com does also look to add some comedy to their tweets as well.
DomainMonster is up all early every day tweeting away and greeting their "monsters", the Lady Gaga fans may not appreciate the monster moniker as they are one of the largest groups on Twitter.
Twitter can be an effective tool for domainers if the account stays on point, followers look for info or quotes or domains for sale. Some domainers tweet about closing sales and other industry data.
Zendesk put together an informative look at just how small business is using Twitter. Hopefully it will provide some insight for those looking to improve their Twitter reach to grow their business.
By: RH
Taking a look at a blast from the past, Digiday provided some insight to the early days of "The Facebook" as it was known back then. They posted a look at the first media kit Eduardo Saverin put together to sell advertisers on using Facebook to reach college students.
Digiday goes on to write:
Facebook’s original pitch was a bit different than the message it bring to marketers today. For one, Facebook wasn’t urging them to use social ads but instead offered to run IAB standard ad units. Yet Saverin was already emphasizing Facebook’s unique (and personal) data, explaining that marketer’s could target by sexual orientation or even by dorm.
Go to Digiday.com and check out the illustrated media kit that Eduardo Saverin used in 2004.
By: RH
Social Media continues to be a hot area. Facebook will start trading priced at $38 a share on Friday, while the day before the big IPO another social media darling got a big bump in its valuation.
Pinterest raised $100 million at a $1.5 billion valuation, the round was led by the largest ecommerce company in Japan, Rakuten.
Betabeat.com did a nice piece on the skepticism around this valuation. It also has some insight from the CEO of Rakuten and how he sees Pinterest as a revenue generating entity.
Pinterest is driving online sales for other companies and below is an illustrated look at just how that is going.
By: RH
Does social media activity power higher rankings in organic search? Tasty Placement did an experiment that strongly suggests that it does. They built 6 nearly identical websites and applied social media activity to them and measured the improvements in organic search rankings.
By: RH
An illustrated look at the most popular social networks and the value of their interactions.
The data was compiled and produced by Backupify.
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