TechCrunch did a piece tonight on a start up called Brighter.
Brighter is part of a new class DIY healthcare startups just now beginning to emerge. These work outside the traditional health insurance industry. “Our mission is to provide affordable dental care to people without dental insurance,” says Winebaum, who is best known for starting Business.com in 1999 and eventually selling it for $350 million. He founded Brighter last year, and raised $5 million from Mayfield in January.
With $110 billion spent on dental bills annually this could be a company worth looking at.